subject: Winning Video Marketing [print this page] Marketing with videos has recently become one of the most popular and strong methods to advertise a product or service. What makes videos very interesting is the capability to communicate a thought or an idea in a visual way.
You have heard the old saying 'a picture is worth a thousand words".. so it is when sound are viewed with pictures mixed with text this combination impacts more of the senses then simply reading the words alone.
Than the vital need is to identify the actual reason of your video prior to making it. Rather than creating an overtly commercial and out and out promotional video, marketers are using ways to protray a thought or idea in a more subtle friendly and gentle manner. The personal videos let you know the marketer and build a TRUST relationship.
Videos created for marketing should aim to educate and help their viewers by providing value content rather than forcing them to approve of a product or service. Videos are perfectfor building "rapport" starting to get your viewers to start to understand and appreciate you.
Than of course videos are great tools for adding kudos for your service,especially when they go "VIRAL". Videos using a positive social theme definitly ATRACT viewers.
Entrepeneurs have noted that marketing with viral videos is one of the strongest ways to market online at very low cost. There are several low cost "TOOLS" to aid video marketers to produce effective videos. Should you have some articles laying around gathering dust on your hard drive, you can reuse it, update, with this great text to video software, and you can even generate audio soundtrack ... neat.
When viewers find your videos of interest they tell their associates, post them, they become viral. YouTube, Facebook, Orkut and other social networking sites provide facilities to its users to share videos and links. So you can envision the range and scope video marketing can be, when most of the people around the world are connected to a social networking website. Plus with some video software, you can get your site viewed on many unique posting sites.
Here is an interesting fact:
"more than 90 per cent of people would not read a complete article but most likely
would be willing to click a video link"
Choose the video title carefully to correctly target your prospective audience, making sure the keywords are appropiate, it will guarantee a successful marketing video, catching the attention of your viewer.
So off you go ... start via videos as your next marketing tool to see you traffic, awareness and sales increase.
