subject: Learn How To Upsell Services To Meet The Needs Of Your Clients And Business [print this page] Although some people have a negative perception about upselling, it is nothing illegal. In fact, it can help your business rake in more sales. An upsell is just a way of doing business with your customers where you offer them add-on services. And when you are able to hit the target and make an upsell that your customers find beneficial, you are giving them valuable help and at the same time, you are bringing more sales to your business. To make an effective upsell, you do not need to employ overly sophisticated business techniques. You just think of upselling as a way to provide customers with a better service.
Offering an upgrade service is one way of building an upsell. For instance, you are approached by a customer who wants you to make a personalized logo. Along your conversation, you find out that he needs help in building a website, too. You can then take advantage of that need by offering a package deal that includes both the logo and the website design. This way, you are sealing two transactions in one deal.
Another upsell approach is by offering special discount that lasts only for a limited time. When a customer requires your service, you can tell them of an additional service which they can avail for a special discounted price. Make them aware that there is a pre-set time when this offer expires so the customer is able to decide quickly and if he confirms, you are also going to earn a quick sale.
Once you have grabbed a client and the service has already been rendered, you can offer free analysis so you will know of his other needs. This opens new opportunities and when you give advice of what needs more improvement, your client will surely think of hiring your services again. This means an additional income for you. But you need to be careful in initiating your services while offering your advice so your client will not think that you are taking advantage of his weaknesses.
