subject: Google Adsense - The Pros and The Cons [print this page] Google Adsense - The Pros and The Cons Google Adsense - The Pros and The Cons
You have had your website on-line for quite a while, and its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some additional income. Here are soem of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like ganbusters and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to also consider.
AdSense is generally a great tool for webmasters. AdSense allows webmasters to forget about those worries of creating income and instead concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content which will bring you many visitors. AdSense can also be well integrated with your website, and it's easily customizable in terms of colors, size and position allowing you to experiment with it to maximize your income.
AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily. However as stated, there are some negative aspects to advertising with AdSense and here's a small list of such cons.
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page. There's one really ugly side to that. It doesn't have to be YOU making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earning AdSense brings you are by no means constant. Anything you do to your website could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you. First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is
your site is about. If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content. When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to
writing with lots of information they can out in their own words, and show their own opinion on.So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
