subject: Promotional products [print this page] Promotional products Promotional products
Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. These products are mainly distributed at places like exhibitions, conventions, seminars and trade shows. Sometimes, such products are also given to employees so as to recognize their work and loyalty towards the company. Seminars, conventions, exhibitions, and trade show are considered as perfect for distributing gifts as there are possibilities of visiting numerous prospective customers.