subject: Turn Knowledge Into Money: 5 Reasons You Should Be Creating Information Products Now [print this page] One of the primary reasons people come online is to search for information, either to get solutions to problems they have or to learn how to move towards goals that are important to them.
People are willing to pay for knowledge that you already have. You know more than 9 out of 10 people in your area, so let's talk about why to make information products and how they can radically increase your income.
Here are five great benefits to creating your own products:
1. Information products grow your visibility and your list.
You're able to reach a global audience and not just your neighborhood. Creating a teleseminar is a very simple information product. I work from my home office and get people on the line from around Australia. There are people on my calls also from Canada, New Zealand and the US. This is just another way of creating a product that can extend your visibility and also grow your list.
2. You can have everything running on autopilot.
You can set up all the systems in the background so that it doesn't require any of your personal labor to have these information products distributed. That's just one of the huge benefits.
3. Products create income through continuity.
This can be from moving from one product to the next and things like membership sites and coaching programs.
I teach my students how to put together information products at different price points and in different learning modalities, to have something to offer many people. Everyone's on a different budget, and when they're just beginning to know you and your material, sometimes they want to start at a lower price.
That can develop their trust in what you teach, so that they then upgrade to your programs that have a monthly investment, providing you the ongoing continuity income.
4. They create multiple passive revenue streams.
Info products create multiple streams of passive income because of the variety of formats of products, whether it's a special report, an e-book, audios, DVDs, or whatever. Each product can sell, bringing you in multiple streams of revenue.
Again, offer products for various budgets. You'll want to have something free just to get them to get a taste of what and how you teach, and to get new subscribers to your list.
After free, there are several levels of products you can produce at increasing prices letting people choose what they need next. This provides you the multiple streams of income as people choose from the variety of what you have to offer.
5. Info products are a powerful method of leverage.
You invest your time and your effort once and you reap the rewards continuously. I teach a method called WOW- Work Once Wisely. With that initial work turned into a wide range of products, your time is leveraged for years to come with only that initial effort.
However, my favorite reason for turning my knowledge into information products is that I can do the work once and get paid over and over and over again.
With all these amazing benefits, it's time for you to take what you have to teach others, and turn that knowledge into products that will pay you over and over again.
