subject: A Look At The New Lg Pop [print this page] LG have obviously taken note of the huge success they achieved with one of their older handsets, the Cookie KP500. This Touchscreen aimed at the lower end of the market notched up over 10 million sales for the Company. Enter the GD510 Pop, another gorgeous slimline phone, hoping to pick up where the cookie left off.
The word fun sums up the LG Pop perfectly. The phone looks fun, the name is fun, and rather than trying to pack the phone full of features to compete with all of the smartphones available, they have put on the phone what they consider is needed to make using this handset a fun experience. The first evidence of the streamlined feature list is the lack of 3G and WiFi, the phone relying instead on quad band GSM with GPRS/EDGE facilities. In fairness this works relatively well, despite lacking the speed of 3G should be ample to keep your average Pop user happy. A Java based Social Networking application is included by LG, allowing Twitter and Facebook accounts to be easily managed in one place.
Despite the lack of a flash, and the camera only being a fixed focus, the Camera facility on the LG Pop still performs rather well. The 3.15 million pixel resolution is ample for average phone photography. And although picture quality may suffer in dark conditions, other features such as manual exposure levels do go a little way to compensate. Video can also be captured on the Pop, at a rate of 12 frames per second in 320 x 240 resolution. Not setting the world alight, but still sufficient, clips can even be uploaded directly to YouTube.
It would be unfair to write about the LG Pop without mentioning it design. The handset certainly is eye catching. The relatively compact 97.8 x 49.5 x 11.2 mm body seems even smaller when you consider that in somehow manages to fit in a 3" screen, it is actually the smallest phone with a screen of this size available. Weighing just 87 grammes, the unit is nice to look at, with a very different off centre main button located beneath the screen, and touchs of a matt silver finish are everywhere, with neat splashes of chrome thrown in for good effect. The screen itself is responsive to the user, despite being a resistive touchscreen. A resolution of 240 x 400 can be achieved with over a quarter of a million colours also accounted for.
All in all the LG Pop does a great job for a relatively low end handset. LG obviously know what works from their experiences with the Cookie, and have continued in that vein by producing a fun handset with excellent screen, which is going to predominantly appeal to the youth market.
