subject: Quality Web Content Is Timeless; It Makes The Web A Better Place To Read And Socialize [print this page] There is a view out there that people who write Web content can be divided in two categories: good writers who know nothing about Internet marketing, and SEO marketers who can't write. It's probably true for the overwhelming majority; I am an exception to this rule.
I am a talented creative writer who decided to empower her writing by understanding and harnessing the wonders of technology. My mission is to make a significant contribution to the overall quality of Web writing and reputation of SEO marketing. Neither concept needs to be viewed with disdain by discerning readers.
I have been known to create a faithful readership oblivious to the SEO aspect of my writing; people simply enjoyed my stories. And they wouldn't have found this enjoyable reading material, if not for my SEO efforts to make it visible to the searching masses. It's an amazing tool!
When done right, creative, high-quality Web content lends itself very well to seamless search engine optimization, which takes nothing away from the writing, yet brings a gift of visibility, industry prestige and financial success. Not a bad combination, eh?! Yet, we've also seen abounding examples of SEO efforts gone awry. Without quality writing to support it, SEO marketing can resemble an embarrassing nightmare.
Our culture is built on trading services. We would never survive today if we tried to meet all of our needs without outside help. Say you are a florist, and you are throwing your parents an anniversary party. You decorate the place beautifully using your florist's skill. But you would not dream of cooking, and for a good reason: you are not very good. That part was clear from the start: hire that awesome gal who catered the office party to handle this affair. Right? Smart! The party was a total success; even dad got misty-eyed. Oh and by the way, the caterer hired you to decorate their next catered event, didn't she?!
Then what is it about the Web that often encourages people to abandon this logic and etiquette? If one is going to address the public, regardless of the medium's anonymity, one should be respectful, stick with the main idea and observe basic grammar. If those are not your strongest points, please ask someone who writes well for help. And others will come to you for something you do a lot better than they, I promise. And the Web will be a better place to read and socialize. Sounds like an all-around perfect plan to me. As my grandmother used to say, "The wolf is fed, and the sheep are whole".
