subject: Online Viral Marketing Is The Wave Of The Future! [print this page] Web Video - Why are local main street businesses losing customers?
What most people don't realize is that the most successful businesses focus on building lasting relationships with their customers, rather than on selling their products and services. It's an important distinction - one that can literally make or break your business, and it's more important today than ever before.
This process of establishing your credibility needs to begin literally, at the very second the potential customer first interacts with you and your brand. With web video and Influence Marketing, this is exactly what happens. From the very beginning, potential customers are directed to your content through multiple influence engines - perhaps several videos on YouTube, a blog entry, or a podcast. The simple fact that your content is beginning to be found everywhere online, immediately builds your credibility. As a result, you're able to attract a much higher percentage of potential customers to your site and to your business.
But the fact is people today are cynical. Rest assured, if a given consumer hasn't been victimized by online scams himself, he has certainly heard the horror stories of the many thousands who have. As a result, people are slow to trust new websites, and people and brands they don't feel they know.
Surprised? Don't be! Think about the last time YOU considered buying a product or service from a site you weren't previously aware of. Sure, the product or service the website offered looked good, but you probably still questioned the legitimacy of the site, the quality of that product or service, and whether you'd get a refund if you weren't satisfied. And all those doubts likely prompted YOU to do what 99% of YOUR potential customers do with your online and offline advertising every day - leave without making a purchase or providing your contact information.
However, once that trust is established, customers buy from you willingly and eagerly. In fact, over time, as that connection with your customer deepens, you barely have to do any traditional "selling" at all. That growing customer relationship does the "selling" for you. It gets stronger every time top-notch products and services are provided by you - when, how and where you promised.
This is where Influence Marketing comes into play, providing a manageable, cost-effective system for propagating your content, especially your video content, across multiple influence engines, including video, social networks, blogs, podcasts, article sites, social bookmarking sites and mobile devices. By distributing your video and other content across the Internet, and then delivering it to your target audience, Influence Marketing helps to build your credibility with potential customers, who didn't previously know that you or your brand even existed. Establishing that credibility is critical! Potential customers need to believe that you are "the real deal" in order to be willing to spend time on your website and to spend money on your products and services.
If you liked this article and would like more information about advertising your business through Influence Marketing by using web video and other forms of social networking, visit our website at www.EagleWebVideo.com.
