subject: Is your Company Prepared For a Crisis? [print this page] Author: Summer Author: Summer
No businessman ever hopes to have to face a crisis but in the business world, there is always that possibility that things will not go as planned, and sometimes, these things turn out to become a full blown crisis: something that can greatly damage the company. These moments are never fun. They are stressful, emotion-filled, and draining to the manager as much as the workers. Most managers shy away from the possibility of bad things happening to the company however preparation for these events is what every smart manager or businessman does. Although one can never totally foresee the future and all the possibilities, being prepared for at least some gives the company a chance of not disrupting the flow of all activities during one and the ability to address the issues effectively and efficiently. Brain storm the possibilities then go through them. First, define the source of the issue. This is very important to the resolution of it. Second, identify and mark the people who can best deal with the problem. Do not only consider their positions. Instead focus on their capabilities and skills. Analytical skills and resolution management is something you should put first in the list. Third, prepare them. Identify who should speak for the company. The spokesperson should be a senior executive, someone of authority. This is done primarily to avoid confusion about who to contact. It also gives the company the image of solidarity by being consistent. Fourth, maintain open lines of communication. Remember how keeping secrets led to the disintegration of friendships? This too applies to the relationship a company has with the media, general public, and the internal public. Understanding their needs can help the company provide the appropriate information and can help control the situation. Fifth, do not lose sight of your long term goals. Maintain equilibrium in the company. Talk to your employees. Talk to your investors. These steps will help the company recover from the damage and maintain a good image with the public. It is the key to survival and continuity after the storm. We know it's a tough world out there, that's why we equip you with the things you need.About the Author:
