subject: 3 Ways To Get More Out Of Your Public Relations Consulting Firm [print this page] Public relations is a function which most companies need for a variety of reasons. Since so many functions fall under the public relations industry, many companies have hired a PR consulting firm at one point or another. Should you be ready to hire a public relations consulting firm then here are some suggestions to help you get the most for your investment.
Many public relations consulting firms use press releases as a tactic to give their clients publicity. If you know the website page links to any online press releases then you can promote these pages. You can ping, bookmark, and send additional keyword-specific links to these archived press releases should the release still have a portion of the content which is still relevant.
Next, if the public relations consulting expert was able to help your company get offline media attention - such as a television interview with the owner or CEO - then go back to your contract with the PR consulting firm. If you have the rights to use any television footage, radio audio segment, or any mention in a significant publication then you can reuse these appearances in multiple ways. You can add them to your website for social proof of your expertise or authority in an area; and you can syndicate the content online for further brand awareness on the Web 2.0 sites.
Finally, did the public relations consultant design a specific strategy for a specific goal for your company in the past? If so, ask yourself if that strategy is applicable to the current environment and challenges. For example, if you had a crisis management plan designed for your company a few years ago then ask if it is applicable to today's environment with customers now having so much power online. If the crisis management plan is still applicable, with only minor modifications, then you are now able to get more out of the investment you made with the public relations consulting firm.
If you decide to use the internet to repackage and get more out of previous material then be sure that you apply by the rules of social media. Make sure that you add value to the community in order to gain trust with the community as well as the search engines. Hopefully the work that your public relations consulting firm did in the past can help you in specific ways in the near future.
