subject: Tips to enhance your marketing plan [print this page] Tips to enhance your marketing plan Tips to enhance your marketing plan
Do you feel your company's marketing strategy is lacking that va-va-voom that will take it from being average to great? Below are three simple tips to help you enhance your marketing plan.
Consistency
Being consistent plays a big role in the success of your marketing activities. It is important to have a consistent marketing message and branding to name two examples. For instance, if your company has a Facebook fan page, Twitter profile or any other social profile, are there buttons on your website that visitors can use to easily find you on their preferred social network? Does your email signature reflect your traditional contact details, your company's physical address and where contacts can connect with your company on social networks? The small things do count.
Do you know what people are saying about you?
Do a search on social networks like Facebook and Twitter for your company's name to see if anyone has mentioned it recently. If they have, did they have positive or negative feedback? How are you going to respond? Monitoring your reputation and having a presence wherever your company is mentioned can do wonders for your reputation.
Do you know what your competitors are up to?
Do a search for your competitors' brand names on social networks and consumer complaint websites like HelloPeter.com. Visit their website and check if they have a Media section where they upload all recent mentions in the media. A brand's blog can also provide a wealth of information on their activities.
These are only a few things that you can do to improve your marketing plan. The Twenty3Media team can help you to identify areas in your marketing plan that can be improved so feel free to ask us!
