subject: Public Relations Firm New York [print this page] Trade Shows, Remember Those? Public Relations Firm New York Offers Insights for Maximizing Your Clients Participation in Trade Shows
In the rush to embrace the virtual world (with a virtual hug?), we often forget about the things that go on in the real world Often overlooked, particularly by many identified as public relations firm New York executives, is the old trade show. You remember those, dont you? Often held at spacious venues, companies from a particular industry gathered to display their latest gadgetry or products I would guess that virtually (theres that word again, but in a different context) every industry has a trade show of some kind.
While many public relations firm New York types tend to look down upon such pedestrian happenings, these events do offer many opportunities for your client and it is the province of the executives at public relations firm New York and elsewhere to develop ways to maximize a clients commitment at such gatherings.
Many public relations firm New York execs forget that exhibiting and sponsoring trade shows is an important component of the marketing mix. While physical conferences declined in 2009, it is expected that more marketers will return to physical events in 2010 as the economy improves.
Some ways to maximize a clients participation in trade shows:
Issue a Media Advisory
About a week before the event, issue a media advisory highlighting your companys presence at the event. Include mentions of new products that will be on hand as well as speeches your executives might be giving or panel discussions that they might be participating in.
Announce News
Public relations firm New York executives are advised to use trade shows as a vehicle to launch new products or release other news.
Conduct Media Outreach
Develop a media list or expand your existing list to include local reporters and others in the area. Public relations firm New York executives have long recognized that the media lists provided by the shows sponsors are necessarily the most complete or up-to-date. Invite them to interview your executives or to visit your exhibit (particularly when something interesting is taking place).
Host a Virtual Show
Public relations firm New York pros recognize that many reporters cannot travel to trade shows as they once did due to constrained staffs and budgets. Schedule a web event, again to feature something of interest such as a product demonstration or a keynote address delivered by one of your companys executives.
Utilize Social Media
Public relations firm New York executives have long recognized the value of social media. While social media provides marketers more opportunities to directly connect with customers and prospects, its critical to engage in the conversation and use it as a listening tool. Monitor the conference to identify key conversations, consider posting event summaries to your blog or update your YouTube channel and Flickr page with images from the show floor.
