subject: Establishing A Great Relationship With Your B2b Directory [print this page] Lets face itLets face it. Whats the number one reason why B2B directories should use social media? The answer is: Relationships help us make B2B buying decisions. Always remember that a business relationship should always be a strong relationship. The more relationships a local business has, the more purchasing decisions are needed. And the more participation in media is needed to be able to establish newer and better relationships.
The best ways to connect with other businesses is through communicating with them online. You have to look for Vendors, partners, suppliers and agencies must be part of those people can be visible in social media networks such as Linkedn, Twitter, and Facebook. B2B and B2C companies get a lot of attention in the social media space. B2C is easier to track because there is an immediate purchase decision at the end of the process for an individual.
Social media is another touch point for your next potential customers to find you while they are researching what their company wants and needs. Consider if your presence on a social media site could help you achieve your business goals. Grow Your Local Businesses with B2B Directory.
Traditionally the buying cycle in B2B takes longer. Having an open door of communication between the potential customer and your online community manager could be the determining factor when it is finally time to make a decision.
The key entities in B2B EC are:
Selling Company
Buying Company
Electronic Intermediary
Deliverer
Network Platform
Protocols and communication
Back-end information system - including ERP - Enterprise Resource Planning
The Information Processed in B2B - meaning what you have to expect will be sent back and forth between the buyer, seller and intermediary
product details
customer profile
supplier conditions
product process - capacities
transportation, times, costs
Most Business Tycoon rely on B2B Directories For Success.
There are a lot of B2B marketers who are speeding up their ability to test innovative search engine optimization programs. Unfortunately, there are a mix of common mistakes that persist.
Here are 5 common mistakes and how to avoid them.
1. Use Keywords that are Important to you
A few tips on researching the keywords your customers use to find your products/service:
Brainstorm based on solutions & customer needs
Identify what concepts are most relevant according to where the customer is in the buying cycle
Conduct interviews or survey customers
Review current web analytics for referring search traffic
Poll sales & customer service staff for phrases used by customers
Leverage social media monitoring tools for tags and phrases
Review competitor web site content
2. You cannot reach a content by the use of search bots
Here are a few ways to avoid crawling issues:
Avoid unnecessarily complex URLs & using session ids
Do not publish multiple URLs to duplicate content
Rather than use temporary redirects (302 or JavaScript) use a 301 redirect to point old pages to new pages
Understand that if you site navigation relies on Ajax, Flash or JavaScript, youll want to provide an alternative text link navigation method.
3. Avoid Lack of Content
Always create new content. Along with the creation of new content is the issue of site architecture. Managing content along with the interlinking of keywords to pages helps search engines find pages and infer meaning. Fresh, themed content along with a logical site structure using categories, sub-categories and appropriate links between them can make a tremendous impact on search engine driven customers to a B2B web site.
4. Keywords Missing in Content and Text Links
Here are some basic one-page content optimization tips to guide the usage of keywords:
Title tags
Headings
Paragraph titles
Keywords in body copy
Anchor text in links
Image alt text
5. Always Monitor KPIs and Ongoing Optimization of Content Marketing
