subject: Marketing Mba Career [print this page] Today, consumers have become incredibly savvy and have taken control in the marketplace. As a result, marketing has become a key component of strategy and business decision making. Executive managers are now primary players in the field of marketing and work to understand consumer knowledge to benefit their organization. In fact, a new need for executives with marketing experience has led to the Masters of Business Administration (MBA) degree with a focus on Marketing. The Marketing MBA combines management skills with marketing know-how, making Marketing MBA graduates an invaluable member of any upper level management department.
Because every business is making, selling, or providing goods and services, they need to market their products. In todays businesses, executives with the Marketing MBA have a wide variety of career options and become an indispensable member of a company. Here are just a few of the career options available to graduates of the Marketing MBA program:
Product and Brand Managers. This key position has immense responsibility. In charge of the profitability and market growth of a product, service, or product line, the Brand Manager is basically the CEO of that particular brand, product, or service. Brand Managers coordinate and oversee a number of different areas of a corporation to coordinate the successful and efficient disbursement of products to the marketplace. Some Product managers have international responsibilities, but most focus specifically on local and national markets.
New Product Development Specialist. Whenever a company or organization decides to create a new product or service, they typically set up a standard protocol to promote the new product and establish brand awareness. Establishing that protocol and marketing plan for any new product or service is the job of the New Product Development Specialist. Once the product has been introduced and marketed, it is typically handed over to the Brand or Product Manager.
