subject: Using SMS mobile marketing to grow your business [print this page] Using SMS mobile marketing to grow your business
There are many benefits to text marketing. There's a high likelihood that someone who's subscribed to your SMS mobile marketing list is genuinely interested in your product. If they've all opted in then this is great news as it's hard to ignore an SMS. Compare this to emails which are easy to delete and ignore, that's if they even get past the spam filter. A text message to your cell phone is hard to ignore and more likely to be read instantaneously.
This means that with SMS mobile marketing you're able to get relevant information over to people who want it at the right time. For example, if you run a restaurant and it's a Monday evening and business is looking slightly slow then you're able to immediately beam over a special offer to a select group of customers directly into their palms. This couldn't happen with an email or slower methods of communication.
Although email marketing is handy for linking people to products in the virtual world, SMS mobile marketing is more convenient in the real world. Something as simple as a voucher code could be sent directly to a mobile phone. When the person comes to using that discount code they would only need to show the code when it comes to paying. If the same discount was offered by email the same person would need to print the email and remember to take it with them when they go purchase that product which might not be immediately.
You can also capture people's attention when they're sitting on trains or reading newspapers or magazines. Having the shortcode and keyword there means they can instantly subscribe to your list without having to remember to go online and subscribe when they get home.
SMS mobile marketing doesn't have to be limited to discount codes however. You could use it for vip events, product launches, Christmas and Holiday greetings or depending on how much information you have you could wish your customers a Happy Birthday.
You could use SMS mobile marketing to limit the number of phone calls you have to make. This not only greatly reduces the annoyance factor, it also saves you time. If you run a salon for example you might want to message people with appointments the day before to remind them. This could cut down on the amount of no-shows and make more time for additional last minute customers.
If you're looking to gain an edge over your competitors then SMS mobile marketing is an avenue of advertising that is yet to be fully explored. Your competitors probably arn't using SMS marketing yet so your message won't get lost among the noise like it would in other mediums.
The beauty of SMS mobile marketing is that it's easy to target and quick to implement. The information is simple, quick to read and the message is clear. It's quick to sign up to receive messages and the direct nature makes it perfect for last minute deals and offers and the link to the real world makes it perfect if your prospect likes to live their lives away from their desks.
