subject: Simple Yet Effective Marketing: Baidu Search Engine Optimization [print this page] Marketing your business is the most effective way of ensuring that you can boost up your sales, this is especially true in a competitive market like China. These days you can make the most of the technology that you have and ensure that your marketing activities can be more fruitful and result oriented. A wonderful technique that is used for Chinese Internet marketing these days is Baidu search engine optimization. It is the process of getting your business listed high on the organic search results so that you can reach out to the millions of Chinese people who search for products or services that you offer.
A lot of people believe that Google is the only search engine that matters, all others are just fluff. However, it does not hold true in China, most people who share this myth about only Google have most probably not worked with the Chinese audience. The fact is that a lot of people in China only know Chinese and English is alien to them thus Google loses the charm. They use a Chinese based search engine, Baidu and therefore it is crucial that you opt for Baidu search engine optimization rather than any other search engine in China.
There is a section that believes that since search engine ranking keep on varying they are worthless hence they opt for PPC. Pay per click is good but it is quite expensive while Baidu SEO is inexpensive and very effective in the long term as well. While you opt for paid advertising you only get your ad displayed for the keywords that you choose wherein for Baidu search engine optimization you can also be ranked for keywords that you might not necessary target but are relevant to your site. In this way you get a good amount of indirect traffic as well, something that you are not spending your money on, free traffic, which is great.
Baidu search engine optimization however requires professional help, since the search engine is Chinese you need to have a Baidu SEO expert who is familiar with the language. This can help you to ensure that you have the right keywords being optimized for and these are correctly included in your content. Also make sure that you get a lot of back links to your website because Baidu measures the number of incoming links not the relevance or quality of the links.
