subject: 3 Beginner SEO Tips for Achieving High Rankings [print this page] 3 Beginner SEO Tips for Achieving High Rankings
If you're a business owner looking to optimize your website for SEO, or a beginner SEO looking to make a career out of the marketing medium, this article will help you learn the basics of SEO and how to make your first step towards being an SEO master.
Step one is to understand the purpose of Search Engine Optimization (SEO). The ultimate goal is to place a website (or pieces of content on other sites) at the top of search engines in an organic, natural, free manner. In essence, SEO sidesteps Pay-Per-Click (PPC) and focuses on achieving high ranking in search engines, thus attracting potential customers searching for particular keywords in Google, Bing, Yahoo, and the other services available. Free traffic = Increased ROI
Secondly, beginner SEOs must realize that, with almost anything, there's a period of trial and error. You won't always get the right meta titles down on the first wing, certain backlinking tactics won't work, social websites can suck -- this is the name of the game. You need to experiment and see what works best for your business/industry.
Thirdly, I know I shouldn't be sharing this, but focus on building solid backlinks from relevant, high-ranking websites on a regular basis. This includes the following techniques: blog commenting, forum posting, article submissions, social networking, social bookmarking, submitting press releases and the list goes on.
Lastly, be sure to track your progress and watch your analytics closely. Understanding where you came from and how you got to where you are, or wish to be, is important.
I hope this information has been helpful and good luck!
