subject: SEO Training Series 2 of 7: How to Share Your Material with the World with Article Marketing [print this page] SEO Training Series 2 of 7: How to Share Your Material with the World with Article Marketing
Right here in part 2 of this training series we'll go over what to do to structure your piece for utmost effectiveness in WordPress. A seamlessly SEO'd piece of material serves no purpose if it doesn't efficiently point your viewer to take a course of action you intend for them to take.
In the first article in this SEO training series I said that you wanted to do keyword research on your domain name right away before you threw down money for a domain name that you can't get rid of. With your content it is still tremendously necessary, but not immediately. Don't worry about your keywords off the get go; just write out your content & you'll have a better feel as to which keywords to look for when you do your keyword research, which we will discuss in the next chapter in this series. Just keep in mind that you don't want to submit your content until you complete your keyword research first.
The most vital thing to focus on starting out is to publish valuable content that will catch the eye of your target market. One of the first things, aside from the subject matter, is around how many words you want your article to have.
If you are sending this to an article submission site, which we'll go into more detail about later in this series, there are exceptionally few places (I've only seen one at this point) that won't tolerate a submission with under 600 words in it. However, with most other sites there is a somewhat decent sized amount of breathing room you can play with of about 300-700 words for your article.
If you're doing a blog post, you can do even less words if you decide to stream a video as your primary source of content. With that being the case your words only ought to talk about what the video talks about, and anything of note you forgot to put in the video, or any links you may want to insert in the post under the video.
Most importantly, in one way or another, either with your video or by using the last part of your content, you absolutely ought to incorporate some sort of strong, understandable call to action to whatever action you want your readers to take. "Click here," "follow me on..." "Subscribe to my channel," whatever you can come up with. Every now and again the things we may or may not see that are on your page are things we may over time end up ignoring altogether until someone (you) guides us to it.
So there you have it. Straightforward enough; have compelling content and have a comprehensible, definite call to action at the bottom, as well as the means to follow through on that call to action. After you have the whole thing ready to go, just submit your material and you're ready to rock.
Of course, if you don't think you have your content perfect before you publish it, don't worry about it. You can always come back to it and adjust it later with very little effort. The biggest thing is that it can get out there enough to be seen, whether or not it's perfect. If you expect to get your content in the search engines, you need to get it out there at any rate. Just get started. Be willing to make a few bloopers. As long as you just keep going and learning better ways of doing things along the way, there's no telling how far you can take your new business.
