subject: Service Station Retailing In Germany - Market Research Report On Aarkstore Enterprise. [print this page] Introduction Introduction
Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
*Data and analysis based on an annual programme of research with national service station retailers and delivered in an useable presentation format.
*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights
German service station fuel consumption fell marginally in 2008. Diesel consumption in Germany is on the increase, however, in line with the growth in diesel car parc. The total number of German service stations has falled by 5.7% since 2005, to 14,447 service stations in 2009. This is expected to fall by another 2% over 2010.
The German service station market is dominated by BP owned Aral, and Shell, who have a combined fuel volume market share of 46%. Esso, Jet and Total branded sites are the next largest fuel retailers, with a combined fuel volume market share of 28.5%. All the major fuel retailers have a presence on motorway sites.
95% of German service stations have a shop, one of the highest service station shop penetration rates in Europe. Government legislation preventing motorists from washing their cars at home also means that a particularly high 74% of service stations in Germany have a car wash.
Reasons to Purchase
*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
*Assess how the competitive position of the country's service station brands has been evolving and identify new emerging players.
Table of Contents :
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in /Total petrol sales value in /Average fuel spend per car in /Average fuel spend per service station in , over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
Despite a slight fall in fuel consumption in Germany, high prices increased the value of service station fuel sales in 2008 3
The number of registered vehicles in Germany continues to grow 3
The number of service stations has decreased by 5.7% since 2005 3
A third of all cars in Germany are diesel powered 3
German service station fuel consumption fell in 2008 3
High global oil prices pushed up German fuel prices in 2008 3
The value of German service station fuel sales increased in 2008 3
In 2008, six motorway service stations were opened in Germany 3
With over 90% of fuel sold by 10 branded service station networks, Germany remains a relatively concentrated market 3
There are seven fuel retailers in Germany with networks greater than 500 service stations 3
Each of the major fuel retailers have a motorway presence 3
46% of fuel is sold through the Shell and Aral branded network 3
Aral and Shell are the dominant players in the German service station market 4
Aral operates Germany's largest network of service stations 4
Shell has the largest motorway service station network in Germany 4
Esso sells the third highest volume of fuel in Germany 4
Jet has the highest average fuel throughput in Germany 4
TOTAL divested 48 retail sites in Germany in 2008 4
The German market has a high penetration of service station shops 4
Just under 95% of German service stations feature a shop 4
34% of all service station shops are located on Aral and Shell sites 4
The four largest fuel retailers have a shop on all their sites 4
Aral has the largest number of service station shops 4
The majority of Shell service station shops measure over 50 sq m 4
All Esso branded service stations in Germany feature a shop 4
Spar Express is present at a third of Jet service stations 4
470 TOTAL branded sites feature a Caf Bonjour coffee shop 4
Government regulations mean that Germany has one of the highest penetrations of service station car washes in Europe 4
Over 70% of German service stations have a car wash 4
Shell and Aral branded sites account for 40% of all service station car washes 4
Aral car washes include programmes for SUVs and convertibles 4
Shell has the largest network of service station car washes 4
Esso's Tiger Wash car washes recycle up to 90% of the water used 4
The Jet network accounts for 1% of all service station car washes 4
62% of TOTAL branded sites feature a car wash 4
Each of the five major fuel retailers offer a points-based loyalty card for non-business customers 4
Aral's PAYBACK loyalty scheme is partnered with Vodafone 5
Shell's iCash system allows Postbank cardholders to draw cash 5
The Esso Card for businesses is also accepted at Shell sites 5
The Jet Card can be used for all types of purchases 5
TOTAL offers three different types of fuel cards 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
