subject: 2010 Trends To Watch: Business Intelligence Technology - Market Research Report On Aarkstore Enterpr [print this page] "Introduction "Introduction
Business intelligence (BI) technologies are seeing rapid growth, driven by enterprises' desire to maximise cost savings and identify revenue opportunities across all major industries. However, underlying this growth are also radical qualitative changes in how BI is being packaged, delivered and utilised by end-user organisations.
Scope
*Explains why the exponential growth of data both inside and outside a company's firewall remains a huge management challenge for businesses.
*Describes why business analytics is becoming a core capability for organisations across multiple industry sectors.
*Provides advice for both enterprise and vendor clients.
*Covers all industry sectors and geographies.
Highlights
Companies are looking to BI to help support core initiatives such as predicting and anticipating market changes, minimizing exposure to risk, reducing operational cost and boosting productivity. The ability to extract, integrate, analyse and interpret business information in a timely manner makes BI a vital capability for all organisations.
Customer-focused enterprises now see BI and analytic tools and applications as key to improving both their internally and externally facing customer management process. BI, data mining and prebuilt customer analytic applications are now mature and offered by most of the leading BI vendors.
Organisations looking to align business objectives with operational performance will increasingly focus efforts on EPM, rather than purely on BI. Disconnected modes of BI analysis and reporting are making it hard for large enterprises to get a holistic view of company performance. EPM can help by switching the focus from measurement to management.
Reasons to Purchase
*Identify market trends to help evaluate opportunities for effective BI deployment in your industry sector.
*Understand the BI landscape, including drivers, technology evolution, and vendor approaches.
*Evaluate the potential of business analytics to contribute to your business strategy.
Table of Contents :
Overview 2
CATALYST 2
SUMMARY 2
OVUM VIEW 2
analysis 3
RATIONALISING AND REDUCING OPERATIONAL COSTS 4
IMPROVING THE CUSTOMER MANAGEMENT PROCESS 5
Predicting behaviour to improve customer retention 5
Gaining a single view of the customer 6
Profiling and segmenting customers 6
INCREASING MARKET COMPLEXITY DEMANDS AGILITY AND SMARTER BUSINESS PRACTICES 7
Operationalisation of BI across all levels of the enterprise 7
Making BI more real-time by reducing decision latency 8
Leveraging BI and analytics to become more forward-looking 8
ENHANCING BUSINESS PERFORMANCE ALIGNMENT ACROSS THE ENTERPRISE 9
KPIs and metrics: providing the critical linkages between BI and EPM 9
Rethinking EPM in the context of risk management 10
AVOIDING UNNECESSARY RISK EXPOSURE AND ENSURING ADHERENCE TO REGULATORY COMPLIANCE 10
ACTIONS 11
RECOMMENDATIONS FOR ORGANISATIONS 11
Broaden the scope, reach and value of BI by making it pervasive across the enterprise 11
Making BI infrastructures 'leaner and meaner' 12
Focus on data governance 12
Lower the latency barriers for BI 12
Move from a rear-view mirror BI to forward-looking intelligence using smarter analytics 12
Give BI a business purpose by elevating the discussion to EPM 13
RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 13
Increase BI integration and interoperability efforts 13
Verticalise BI product offerings 13
A fresh look at licensing and pricing model development is required 13
