subject: Downers Grove Volkswagen Touareg 2011 Model First Drive Is A Success [print this page] Redefinition is the essence of keeping your brand fresh in the auto industry. Reinvention goes hand-in-hand with redefinition, and in a market that has been battered by the economy and low sales, it is extremely important for brands to stay fresh. Automakers like Hyundai have gotten the picture with unique new offerings like the Sonata, and some of the brands notorious for bigger cars (ahem, Chevy) are expanding into the small car market at a much more rapid pace than in past years. Sometimes, it just makes sense to tear it all down and start from scratch a fact that Downers Grove VW dealers are noticing with the 2011 Volkswagen Touareg.
In fact, it appears that the new Touareg is completely new from the inside out, and our suspicions have been confirmed by David Sweet, VWs general manager for marketing in the U.S. In the past, the Touareg has met with limited success in America at dealerships like Downers Grove Volkswagen Touareg locations. This is most likely because VW is rarely associated with the terms big or expensive, and the Touareg has certainly been a big, expensive buy for fans of the brand. Due to major differences in the way we buy cars in the U.S. versus the way they do it in Europe, the Touareg simply never took off on U.S. soil, leaving Downers Grove VW dealers scratching their heads.
But, for 2011, VW has gotten down to brass tacks. The 2011 VW Touareg is roomier, more powerful, more efficient and lighter than its previous iteration all factors that should more heavily appeal to shoppers at Downers Grove Volkswagen Touareg dealers. On top of all that, the Touareg now comes with an optional hybrid engine, which should help appeal to eco-friendly and cost-effective drivers. The results of the reset have been huge for Downers Grove VW dealers. And the car really, really isnt a small one for a five-seater but it is certainly practical, reliable and everything else you could want in an SUV. The poor American performance the Touareg has shown in the past could be old news following the launch of the 2011 model.
For Downers Grove Volkswagen Touareg dealers, the meager sales were certainly a part of the dropping interest in the SUV market that has accompanied the shifting dynamic of the automotive industry over the past year or so. But ultimately, there is still a market for large cars, whether for big families or just for practical use. But one of the biggest arguments against the SUV has been the amount of gas that a car that size needs, and thats why we have seen the general consumer market adopting a much stronger stance towards the small car segment. In a time when money means so much, its important to be able to justify all of your fuel costs. But the Touareg helps treat that symptom by employing a hybrid engine in the mammoth vehicle, thereby reducing emissions and fuel consumption. Give a new Touareg a test-drive today.
