subject: The Basics Of Marketing: Copy [print this page] Hi everyoneHi everyone. I am stuck in traffic here in Northern Virginia as I go to my English Class tonight. This happens a a lot in this area. We talked about what copy is and why it is so important to the internet marketer. Now I will give you three ways to improve your copy, and all of these are free. See you on the other side of the intro.
Hi my friend, Mole J here. I hope your day is going great.
The first tip may sound sound tedious, but make a commitment that over the next few weeks to set down 30 minutes 1 hour a day and write out by hand some type of copy from your favorite copywriter. You will start to get the flow and feel of copy. This is exactly how Mike Dillard learned to write copy. The link gary halbert letters is a great place to start.
The other is to keep a swipe file. This is a file with sales letters. You can look through these to get ideas for your own headlines, bullet points, and sub headlines.
When you are writing copy, look at it from the readers point of view and focus on the benefit of the reader. You can connecting your reader to your product, not the product to the reader. The better you know your target market, the better the copy will be.
One mistake a lot of people make is they focus on the feature of what they are selling. Features are what the product has, benefit is what that feature means to the reader. The easiest way to do this is to answer the question So What?
For an example: You may say . We have the most effective marketing strategies, tactics, and resources. This is a feature.
Ask the question So What? What does this mean to the reader?
We add the benefit and this is how it looks: We have the most effective marketing strategies, tactics, and resources, this means you can generate hundreds of prospects, paying customers, and new distributors.
You may decide you want to purchase a course on copywriting. No doubt this will help you out, but if you do not have money for that at this moment start using these tips above and they will go a long ways.
Once you get effective in copy, this will help you out writing articles, doing videos, talking on the phone, just doing simple ads, and will help you in everything you do in your network marketing career.
Hope you have a great day my friend and talk to you again tomorrow. Mole J Out.
