subject: Closing the Sale: Big Mistakes that Cause Your Customers to Buy from Someone Else [print this page] Closing the Sale: Big Mistakes that Cause Your Customers to Buy from Someone Else
So if you really want to close the sale and not push those leads away, realize that many of the people who contact you are not necessarily buyers now, but will become buyers in the future if you build a relationship with them. Keep following up with your leads and get an email follow-up program to help you turn those leads into sales. And finally, don't come rushing in with a sales pitch. Instead ask questions of your prospect that gets the person to tell you what the real problem is, then offer a solution. Do these three things and you'll close the sale more often.
