What you need is an executable twitter strategy. Before you jump into the water you need to be wearing the proper gear. Jumping in with nothing at all may be fun, but it can get you in trouble- double trouble if the water is cold. You need to prepare yourself. You need to know what you are representing and how you are going to represent it. You need to understand the ins and outs of the platform. You need to have something of VALUE to tweet about. And most of all, at least to me, you need to have some kind of funny bone. The most famous or "successful" people on the web generally are pretty funny. So work on your 160 character delivery, buck-o.
