subject: Why Pricing is Easy When You Have a Business Strategy [print this page] Why Pricing is Easy When You Have a Business Strategy
Knowing your customers and target market will help you significantly in developing a solid pricing strategy. It is very important that this part of the business strategy is also communicated to and understood by everyone in the organization, from senior executives, to sales, marketing, customer service, operations, and so on to ensure consistency in your message to your intended target market - and pricing is part of that message. Knowing the business strategy empowers salespeople to make pricing decisions on their own, significantly reducing the time spent discussing pricing in meetings and therefore increasing efficiency in the sales department.
