subject: Fundamental Rules Of Search Engine Optimization [print this page] The dream of every website is to get higher search engine ranking. Search engine optimization is the technique used to get better search engine ranking but people don't realize is that by optimizing their site for the search engines, if done correctly, they can also optimize it for their site visitors.
Search engine optimization ultimately leads to increased sales and lead generation as more people will find your website in search engines. But the question that arise here is that Are search engine optimization and usability compatible?
Here is some of fundamental rules of SEO along with the tips to deal with them stated by some SEO expert India:
Keyword Research
The first step in website building is keywords research that basically means the list of keywords that you want to get optimized so that your website get better ranking on that. To identify which keyword phrases your site should target websites can use publicly available tools such as Wordtracker, you can discover which keywords are searched for the most frequently and then specifically target those phrases.
Word Limit per Page
Another important aspect of search engines is the content of your website. As recommended by some SEO professionals India each page should contain minimum 200 words. Search engines may struggle to work out the point of a web page with less than 200 words, ultimately penalizing that page in the search rankings.
File Size
After deciding on the word limit for each page the file size or HTML file size should also be decided. A expert SEO company name www.seobusinessonline.com suggested that a 100kb size should be the maximum HTML file size. The reason for specifying this limit is to make files highly user-friendly
Page Title
One of the most important part of a website is its Page Title. A Page Title should be meaningful and should not be vague or duplicate. If you know anything about search engine optimization you'll know that search engines place more importance on the page title than any other attribute on the page.
Heading and sub-headings
The document text is divided among many parts and these parts are different in their relevance parameter for search engines. Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings (in theory at least) summarize the content immediately below them.
Content and its Quality
The content of the website should be creative, unique and should be regularly updated. The more inbound links a website has, all other things being equal, the higher in the search rankings it will appear. You will also be adding value to your site visitors by hiring a link building service India.
In concluding terms it can be said that SEO is not a easy job to do and a professional company following the above mention fundamental rules of SEO can only succeed in providing better results.
