subject: How To Succeed At Facebook Advertising On A Thin Budget [print this page] How To Succeed At Facebook Advertising On A Thin Budget
Advertising on Facebook has taken off like an out-of-control rocket. As you know, Facebook is still a young company, but they attract hundreds of millions each month; so obviously it's a smart move to monetize their business. With so many people logging in at FB every day, you're sure to find your market audience there which only represents opportunity. You just need to know how to tap into it. You can absolutely get involved there, and we'd like to share three Facebook advertising pointers you can think about.
Always ensure no matter what that you know what your ad campaigns are doing at all times. What you will notice is the reception your ad gets could be great, and then there is a kind of viewer saturation point and then it will not do so well. You'll experience ad cost creep, and the more time an ad is in circulation your costs will go up. Your market audience will eventually get exposed to your ad so much that they'll become blind to it. You will definitely want to watch your click through rates so you'll spot any downward trends. If you see that it's going down then either change the ad or change the market. However, once you start to regularly advertise on Facebook you'll realize that every ad brings response for a set amount of time. That is pay per click style advertising on Facebook, and you can just keep on eye on your ads and change them when you see the trend. It is one thing to drive traffic to your Facebook fan page, it is completely another to drive it there the correct way. Instead of focusing primarily on your wall, send the traffic you get straight to your page's custom tab. You do not get the control over your wall that you have with your custom tab (which is where your call to action needs to be). You can use the custom tab to benefit you and get your visitors to take action immediately and when they land on your wall they will have to sort through the posts left there by your fans, which means that it can get confusing. This makes it harder to increase your conversion rate. So you should simply send the traffic to your custom tab and see the results happen.
One of the best things about Facebook is that starting an advertising campaign on it is easy and requires little effort. Make sure that your business's landing page has a high level of interaction so that it is easier for you to convert your clicks into a profit which helps you get the most out of your advertising campaign. If you get involved with Facebook advertising, then you'll see the incredible traffic there and get excited about what you can do. Once you understand how the whole system works, you'll be able to get a good level of response.
