subject: Tips In Searching For The Right Telemarketing Company [print this page] Forming an in-house telemarketing team is expensive for many businesses. A more cost-effective option to meet your telemarketing needs is to hire a b2b telemarketing company. However, it is important to keep in mind that outsourcing is not just about cost savings.
The success of your outsourced telemarketing campaign lies largely in making sure you select not only an affordable telemarketing company but one that deliver the results you need. Therefore, in searching for the right telemarketing company, you need to be clear about the specific goals of your campaign.
While the ultimate objective is to boost the bottom line, there are several different ways to achieve that through telemarketing. Take note that not all telemarketing companies are the same. The differences are not only in terms of size but also in terms of technology, infrastructure and capabilities. For instance, some companies are more experienced in lead generation than in cold calling.
Identify which particular telemarketing services you need. Do you just need someone to generate qualified leads or someone to make direct contact with business decision makers? Once youve identified your telemarketing needs, you can then start looking for a b2b telemarketing company with proven experience in managing a telemarketing campaign that is similar to what you have in mind.
Of course, what matters most is the kind of experience the company has and not just the number of years they have been in business. Whether youre dealing with an old-timer or a new
b2b telemarketing company, find out whether their previous campaigns were successful, what challenges they encountered and how they were able to overcome them.
In addition, consider factors such as call volume and how many months the campaign will run. The b2b telemarketing company will use these factors to determine the scale of the campaign and the size of the telemarketing team you will require. Some campaigns need less than 10 agents working during the clients business hours while others require much larger workforce operating round the clock.
Based on your workforce requirements, choose a provider that can easily accommodate them. Other telemarketing service features you may require are multi-language support, live call monitoring, and regular performance reports. By having a good idea of your campaign requirements, you can quickly narrow down your options. The right b2b telemarketing company should match your needs perfectly, in terms of budget, technology, workforce and experience.
