subject: Himfr.com Reports Energy Consumption Driven Air Conditioning Upgrade [print this page] The domestic market by 2009 frozen air conditioning, the biggest characteristic is energy-saving product become the mainstream of marketing, previous qugaohegua also entered frequency conversion air conditioning popularization stage, the energy-saving trend not only brings a domestic industry pattern of change, more directly promote consumer upgrades.
Digestive high inventory
The spokesman ZhangZhiGuo air conditioning, the domestic enterprise that not only against the 2009 frozen annual financial crisis, the adverse effects of 1,500 million success digestion of low efficiency, the products for the next national standards for admittance into improving energy efficiency, actively create conditions of mainstream enterprise can lightly.
The state information center in the market with high CaiYing "low" to describe the 2009, "in the frozen, 2009 under the influence of the financial crisis in cold sores and faced domestic industries as 1,500 million inventory adverse situation, but since may enter the domestic market has spewed situation, may to August sales accounted for 63% of sales, compared with the year nearly 10 percent increase, this time sales season makes overall sales situation in 2009, cold avoided substantially.
According to the state information center monitoring data shows, the domestic retail market in 2009, frozen 232 million, and the scale of 2008 annual sales, frozen compared 5.46% year-on-year drop in sales decline 12.78%.
A person of high holding this volunteer, export market for air conditioning industry as demand, in financial crisis, export markets fell from the domestic market, and to avoid the consumption, the whole industry substantially.
The market share
In addition, the state "energy" policy, to realize huimin energy saving and emission reduction, the promotion of energy-efficient air conditioning also play a positive role.
YuanHaoRan researcher thinks, malign securities represented by frequency energy-saving product rapid growth, will become a highlight of the year 2010 frozen, gree electric appliances, beauty appliances in the frequency of the whole market, also brought the industry structure changes.
In this country, LvChengHua editor that power, frequency conversion air conditioning sales "ice-breaking" for two reasons: one is the increase in consumer awareness on energy saving of frequency conversion air conditioning, and to a certain extent, 2 is beautiful, haier, gree etc. Large air conditioning enterprise to frequency domain, the powerful into production scale start frequency conversion air conditioning, and every breakthrough troubled limit for the civilian price, price bottleneck of significantly increased sales will drive.
The state information center data display, 2009 frozen annual sales of frequency conversion air conditioning overall air proportion than 17%, frequency conversion air conditioning sales more than 56.24% year-on-year, the more striking is that domestic brand overall share 76.62%, exceeded the foreign capitals brand.
LvChengHua said, "because it is frozen in 2009, efficiency and product category four, so the inventory clearing the whole industry still has no real effort to energy-saving air-conditioner in the production and marketing, and is expected to reduce inventory pressure after a year by 2010, frozen ratio will have greatly improved significantly.
Beautiful household air-conditioner domestic vice President WuWenXin recently was revealed, beautiful again raised the 2010 domestic sales targets, frequency conversion air conditioning from 200 million before to 350 million.
WuWenXin says, the new cold sales target in frequency conversion air conditioning, the growth of market mainly from the grasp of frequency conversion air conditioning and the future development of confidence.
Industry insiders also pointed out that markets by frequency conversion, beauty, gree will further behind other competitors, and beauty are also trying to shorten the gap with the gree. CaiYing said: "two big brands after product structure adjustment, frequency conversion air conditioning and appliances, power countryside areas that different product sales proportion has soared, got rid of the air conditioning that decide frequency on traditional occupy the market sales scale. Among them, the proportion of air conditioning frequency speed more astonishing product promotion, it also become beautiful shorten the important tool with the gree distance."
