subject: The Role of Company Logo in Your Corporate Uniforms [print this page] The Role of Company Logo in Your Corporate Uniforms
A logo is defined by Wikipedia as "graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition". It can either be simply graphics, symbols or icons or the name of the company or the organization. Some world famous brands uses one logo globally and thus created a mark that is simply their own and recognizable anywhere even without the brand name. One example of this is the very simple Nike "Swoosh" logo which has become one of the most recognized symbols in the world. When it was first used it had a brand name Nike with it but has since gone solo but still remains recognized as Nike. Other globally recognized logos are those of McDonalds, Coca-Cola and many others.
Logos play an important role for companies and organizations to achieve their very own identity. They are crucial in creating a quality that is standard in the company, just like a trademark that guarantees to customers and clients the consistency and quality of the company product. In the case of McDonalds, the logo which is the famous Golden Arches is an assurance to customers that the products of McDonald are of the same quality no matter where the McDonalds are located. Since a logo is associated with just one company it becomes a powerful tool of advertising. Promoting your company anywhere and everywhere 24/7 and allowing customers to recognize your company and services. With that in mind, major companies have realized the need to add logos to their company name in their dress codes thru their corporate uniforms.
There are two ways to add company logo on the company uniforms and that is through screen printing and embroidery.
1. Embroidery is the art of decorating a fabric or any other materials with a design that has been stitched on it. With technology, hand embroidery has easily been replaced by machine embroidery which mimics hand embroidery but using multiple threads. There are 2 main types of machine embroidery but the computerized machine embroidery is the one utilized for product branding and corporate advertising thru logos and company name. One of the steps for creating your company logo and name on your uniforms is to get a low-cost embroidery digitizing service. Embroidery digitizing is the process of converting your design or logo to stitches which can now be read by the embroidery machine. Expert digitizers play a critical role in making sure your company name and logo look exactly the way you envision it.
1. Screen printing, also called serigraphy or silk screening, is a printing technique suited for relatively flat surfaces. It follows the same procedure as embroidery except that it uses ink instead of stitches to create the design. With the use of the screen or fine mesh the design or logo is reproduced on the chosen fabric. The logo or design is on the screen while the areas not involved in the design is covered or masked. With the use of the squeegee the ink is then forced or pressed through the screen into the fabric. It goes through a lot more procedures to ensure that the ink is well distributed and dries quickly. Screen printing is more versatile than traditional printing process and can be used on other materials which need to be personalized such as clocks, mugs, decals, and other materials such as ceramic, wood, paper, glass, metal and plastic.
Each process has to be considered for its advantages and limitations. Whichever is chosen by the company for whatever reason means well for the company. Budget is usually one factor considered when deciding whether to use embroidery or screen printing. It is thus important to look for cheap embroidery digitizing for your logo design. This is because companies more often utilize embroidery for their corporate uniforms because it doesn't peel off with repeated washing. It also looks more professional even on business polo shirts which are often used for business casual. It certainly makes the uniform more appealing and establishes the professional image of the company, whether in casual or corporate attire.
