subject: 3 Ways for Modest-Sized Stores to Maximize Dollar Store Sales Area [print this page] 3 Ways for Modest-Sized Stores to Maximize Dollar Store Sales Area
Are you thinking about starting a dollar store? If so there are many considerations ahead. Where is the best location? How big will your new store be? Where do you find the best merchandise to resell? Will you be able to find dependable employees to work with you? And that is just the beginning. On top of all the questions come some of the important truths. For example, in virtually all cases the smaller the store, the more important maximizing sales per square foot becomes to achieving success. In this article I will present 3 ways for those with small, modest sized stores to maximize sales per square foot.
#1 - Tighten up the rows tighten up the displays in your store. Don't allow even one extra inch of width to exist in your store. The bottom line is if you are starting a dollar store that has little sales floor area, there is no room for wasted space. Carefully measure and consider shrinking the base shelf size by an inch or two. Do everything possible to add a row of fixtures, or even an extra grouping of displays.
#2 - Raise the height of your gondola shelving. That's right, those starting a dollar store can add valuable dollar store sales display space by adding extra shelves. Move all your back stock merchandise to the sales floor to fill this new-found extra shelf space. Also make sure your employees have a safe ladder to climb up and remove items for shopper inspect if it is required. Be safe while you build dollar store sales by displaying a significant added quantity of merchandise.
#3 - Stack products clear to the ceiling. Once you have raised your gondola fixtures higher, consider making the top shelves your extra storage area. However don't store filled cartons and containers way up there! Instead actually display the merchandise found inside. Take the same approach with bulk displays of all kinds. Stack a little higher. Just be safe.
When done properly those starting a dollar store can create a very positive impression on shoppers as they enter the store. It will seem as if you have many more products. And while you do, the impression makes it seem like even more! Two cautions; first make sure there is adequate lighting as this strategy can result in a darker store. Second, don't cut back on sales floor space if you have other options. In today's marketplace there is a point of no return when you cut down too much. Done right however, this can generate extra dollar store sales for your business.
