subject: My dad bought me that pair. I was obsessed with Jordan back then [print this page] My dad bought me that pairMy dad bought me that pair. I was obsessed with Jordan back then
Of the many thousands of people who watched the Lakers game on Christmas Day, some didn't tune in to admire Kobe Bryant's prowess; they swooned over his sneakers - even if they might have been inspired by the Grinch (vibram five fingers, to steal attention). The shoes, the Christmas Day edition of the Nike Zoom Kobe VI, are a spectacle in lime-green, detailed with red trim and polyurethane nodules that look like a snake's skin.
Leveraging an athlete's superstardom and calling to mind a much-loved children's story, they stitch together status and nostalgia and are the sort of thing that kids and adults alike might hope for as they bound out of bed and race for the Christmas tree. With this release, Nike has built on its own tradition of creating shoes that inspire a cult following. Indeed, kids happy to sport cool kicks at school sometimes grow into devoted collectors - or sneakerheads - who dish out thousands of dollars for a closet full of shoes they might never dare wear on a court.
Nike's black-and-red Air Jordan I, released in 1985, catapulted the collectible-sneaker trade into big business. Now in its 25th year, the Jordan brand is a $1 billion-a-year franchise that operates independently from Nike's broader basketball business. Mike Rios, who was raised in Ashburn, remembers where his obsession began: a black-and-white pair of Nike's Air Jordan XII. Michael Jordan wore the shoes during the 1997 NBA playoffs.
"I was maybe 7 or 8 years old," Rios said. "My dad bought me that pair. I was obsessed with Jordan back then." Shoes that Jordan wore during Rios's childhood retain a certain appeal today. Rios, who studies finance at the University of Virginia, is up to 45 pairs, which he stores in closets at home and at school. He admits to sometimes selling a pair to cover the rent or book bills; he recently made a $135 profit hawking iconic Air Jordan XI's online. He says he sometimes sells shoes to buy the next pair. "But I always buy two pairs of the shoes I like," Rios said, before correcting himself. "I love all of the shoes I buy."
