subject: Don't Throw Away Thousands Of Dollars To Dramatically Increase Your Local Traffic [print this page] A crucial element in any small business marketing strategy is its website. But a website won't do any good if you don't know anything about website marketing online.
You can spend hundreds or thousands on print and television ads and it won't do you a lick of good. A lot of small business owners are becoming grimly aware of this reality. Without proven tricks like website Search Engine Optimization (SEO) and pay per click advertising (PPC) that could provide them with enormous small business help, they often fail.
There was a time when impressive Yellow Pages ads had real value. That time is gone. These days, when people need to find a particular type of small business, the first place they check is a search engine like Google or Yahoo.
Moreover, they tend to be impatient searchers. Once they've entered their search criteria, they start clicking the results that show up on the first page of search results. Businesses that allow their listings to fall back to the second or third pages or beyond are completely neglected. These are business that don't understand website SEO.
Many small businesses fail because of this. Time and time again, small business owners that don't know about website marketing online fail, even if it's a terrifically run business in every other respect.
A lot of people get a little information about Google AdSense and think it will automatically help them increase website traffic. But they don't use the resources of the AdSense application to its fullest potential. AdSense is only effective if you know how to make it work for you.
Fortunately, two highly respected business consultants who know a little about web marketing have come to the rescue. Given their track record - they brought 8 million clicks to just 4 web sites not too long ago - they have some pretty impressive experience. Their guidance is expensive - they charge $650 an hour - but they have put their hard-won wisdom about the ins and outs of web marketing into a single program that costs a fraction of their one-hour fee. Their small business help could easily double your local traffic, and you won't have to spend thousands of dollars.
Many so-called experts will offer you free advice on how to profit from Google and PPC, but their counsel is pretty much useless unless you fit a certain niche. The web marketing techniques laid out here will work for local and national business alike - but they are an especially fantastic source of small business help.
