subject: Social Media Strategy Success: The Don'ts [print this page] Social Media Strategy Success: The Don'ts
Focus on measurements of Viral Spread and Inoculation Speed. Viral spread is the diversity of your product or service. How many different places can you find your company? Inoculation Speed is how quickly did, your company and the information you provide, spread. These are important because they determine how useful the content was. Content that is useful to the next person can and will spread.
