subject: What Is Purposeful Branding? [print this page] We have entered a new ageout of the rubble of the economic downturn, a Phoenix
is rising from the ashes: the Entrepreneurial Renaissance. Characterized by increased interest in and awakening to spirituality as well as shifting values to protect the earth and its inhabitants, it requires a whole new approach to marketing and branding!
The Purposeful Branding approach is designed to help you succeed in this new context.
A brand is the image of the product in the market; purposeful means related to the theme or calling for your life that transcends your daily activities; and purposeful brand means an image and essence of your offerings, based on and stemming from your life purpose, that connects with clients on a deep spiritual/emotional level and allows you to deliver your message in a leveraged way.
The 8 Elements of a Purposeful Brand
There are 8 key elements to a Purposeful Brand:
1. Core Story and Life Purpose: Chances are you were called to do the work and business you do because of a deeply profound personal experience whether tragedy or breakthrough. In this element, we explore your key life experiences and how they tie to your overall life purpose.
4 Questions to Ask to Determine Your Life Purpose
1.What do I LOVE to do?
2.What was my biggest pain or wound in childhood?
3.What are my talents and natural gifts?
4.Whom do I long to help
1. Purposeful Signature System: Next, we take a higher view of your Core Story and extract the 5-8 key steps you took to realize the result you did or to get through the challenge you surmounted. This becomes a replicable system on which you will build your other offerings. (Note: it also makes selling your services MUCH easier!)
2. Tribe/Ideal Clients: Niching is out, building a tribe is in! In todays high tech culture, people want to connect with each other as the native tribes do/did. In addition, there are some clients that are ideal for you out of all the thousands or even millions you could serve. We isolate who those are at this step.
3. Brand Personality: Did you know that the way you deliver your services and how your clients like to receive them can be correlated to ancient archetypes? This helps you incorporate the critical factor of meaning into your marketing and to more deeply connect with clients.
Leveraged Product/Service Mix: Now, rather than offering your unique Signature System ONLY as a one-on-one offer, we build a Purposeful Programs
1.Funnel where you value your time more and you work one-on-one only with the most committed clients. If you have wanted to write a book, or deliver seminars, we build those elements in too. This frees you up to do more of what you love and make much more money too!
2. Marketing Strategy: Now that we know what you are offering, you need to connect to the tribe of ideal prospects through online and offline marketing, which we do at this step.
3. Sales/Upsell Tactics: Many healers, coaches and other Purposeful Entrepreneurs dislike sellingbut it is a necessary part of your business. We help you authentically and effortlessly close more sales, easily, with our approach.
4. Leveraged Growth and Expansion Plan: Finally, we look at what you are actually building with your business. What is the end game and what strategies will help you get there in the timeframe you want.
