subject: The Best Way To Promote Your Website Using Web 2.0 [print this page] If you don't know how to promote your website using Web 2.0 then here are some tips. When you first have a website that you want to get indexed, social bookmarking is the best way to obtain links going back to your site. Then you'll set up your Web 2.0 network.
Let's say you're targeting a certain particular keyword and it has an average competition profile. Depending on how strong the keyword competition is, social bookmarking might be the only tool you'll need to market your new site.
I use the Web 2.0 methods when the competition for the keyword is high. What you want to do is start to create a network of related sites on other domains that will link back to your site. You'll have a list of keywords that you want to target and by creating your own network of sites, you'll have more than one link for the keyword going back to your site.
The reason why you want to create your own network is because these are linking methods that you control. Your page rank might not be that high but some of the sites that you will build on have a PR ranking of 6, 7 or as high as 10. So even though your particular page on that domain is going to be low, the main site which ranks higher will have some pull. You're effectively borrowing the authority of these Web 2.0 domains.
You'll want to follow these words of warning while you're setting up your Web 2.0 plan. Don't promote to affiliate programs by linking directly to them. A lot of the networks will cancel your account. Now take your keyword list out and write articles that speak about the keyword you are going after. Put them all in an excel spreadsheet. So what it will look like is the name of the URL along with the keyword that you are trying to target.
Eventually you'll have a whole bunch of pages that are optimized for certain keywords in your niche in addition to the main keyword you are targeting on your main website. Blogs are the best websites to promote so make sure that you have a blog attached to the product or service you are promoting. Search engine spiders love blogs.
Each article you put on your Web 2.0 network, you'll want to social bookmark that article URL. Some people do all this manually and other people use automation software. Just bookmark everyone. Check to see if your blog has a ping list and put a good ping list now up on your Web 2.0 network. This is a good tool to use while promoting your website. Now we're up to the RSS feeds you'll have. Submit them to the RSS aggregators and directories.
These are just a few things that you can put under your belt to promote your website. These are very simple steps and they shouldn't be cut out of your promotional plan. It takes a little bit of time to get these set up but well worth the effort is getting a high ranking in the search engines.
