subject: Banner Up Your Trade Show [print this page] Whether you are the companys CEO or the latest hire, if youve been delegated as the companys spokesperson at the next Trade Fair, you want to do everything in your power to make it a resounding success.
Here are 3 useful tips for your next Trade Show:
1.Know Your Visitors
Contact the trade show organisers and enquire about:
1.the demographics of the visitors who will be attending
2.the layout of the trade show
3.the space available for your stand and the size of display table you will have
2.Address a Problem that Requires a Solution
It is a well-known fact in sales circles that products that solve problems often offer a more sure-fire sale than products that dont. This means you do want some of your sales literature to present your product as a solution to a problem or need of a particular niche market. But this is not enough. You want to spell out the positive impact of the solution.
Now you may wish to prepare a PowerPoint presentation, with sound and animated graphics. Whether you show the entire presentation is not key, it simply suggests that you have put thought and preparation into your being at the Trade Show.
3.Set up a Banner Display
You certainly want an eye-catching display that represents the professionalism and business vision of your company well. You are well advised to include pictures, alongside the more obvious company name and logo.
It is surprising the number of presenters could easily enhance their success story at a Trade Show, and sale conversion rates, by simply walking through the door with a banner display. It just makes their stand, and their company, stand out, as being cutting-edge.
A popular choice of banner display is the roll up banner. Its portable and lightweight, and this suggests to your potential clients that you are mobile, and more than happy to do demos at their home offices.
We wish you success at your next Trade Show, and dont forget to banner up.
