subject: Booth Layout, How to attract the most leads [print this page] Author: Anders Boulanger Author: Anders Boulanger
Transcribed from Anders' Trade Show Video Coaching Series. I want to show you something. If you're ever having a live presentation at your booth, you can see behind me the chair set up and the little stage and everything, we won't even talk about what company it is, it doesn't matter, but it's the idea that right now, sure, the show is over for today, but can you see the chairs-it's empty! It looks empty even when you start your presentation, if those chairs are all not full, it looks like a failure.you don't have chairs, amazing thing happens is people will come a little bit closer, you can get them in tighter, you can put more people in the same square footage and they're going to be a little more active and into it. A lot of times, all that chairs do is attract people who are tired-tired of walking around, they're slightly overweight and what have you. I'm not trying to offend anyone here, I'm just telling you the truth, it's that the chairs aren't necessarily going to attract the right kind of people. You want people who are active, who are into it, who want to give back a little bit of energy. Excitement is very attractive, having a more interactive presentation will not only attract more leads but it will involve the prospects physiology. So here's what I would do, if I were this company behind me, I'd get rid of the chairs, I'd elevate the stage a little bit more and then I'd use a presenter that's a little more interactive. This is more just a PowerPoint kind of bland presentation sort of thing. By doing this it would raise the energy level and that would actually attract more people to the booth and you'd be able to create more leads that way. Also, the chairs are so spread out, so spaced out, I would just get rid of the chairs altogether. You're going to have a better show and you're going to be more productive, more efficient and you can be able to put a lot more people in the same square footage. To do that you do need the right kind of presenter, you need the right kind of person to pull them in. So those are some thoughts to think about. Until next time, I wish you the best in trade show success.About the Author:
Anders Boulanger is a certified Trade Show Infotainer. He makes his living generating leads and increasing trade show traffic for his clients at trade shows. Anders guarantees an increase in leads or you don't pay.
