subject: Turning Cheap Domains Into Valuable Assets [print this page] Turning Cheap Domains Into Valuable Assets
Many domain investors buy cheap domains, say in the $20-$150 price range, with the hope into flipping it into a healthy profit. Alot of those investors end up not selling their names for variety of reasons such as:
1. They registered poor names to begin with.
2. They overpriced their names
3. They never actively tried to market their domains
4. They didn't develop the names into websites.
Point # 4 is something many domainers ignore. Actually, it is one of the best ways to turn an average or even mediocre name into a domain that people want to buy.
Many domainers believe to develop cheap domains into a full blown websites is expensive. Truth be told - it can be but it doesn't have to be.
Domains can be simply installed as a word press blog. Hosting would be needed, but this can be gotten cheaply.
Many hosts allow instant wordpress installation, so it is nothing difficult.
Content will need to be added to that blog periodically. Content should be quality and should be seo friendly.
After content is added, monetize that content. Put Google Adsense of the site and/or some affiliate offers to generate some income.
To get traffic to the blog - article marketing can be used. Article marketing is free if you do it yourself but you could outsource it too.
Now - developing cheap domains is not something that guarantees that the domains will be sold. But it does increase the chances.
Why? One - when a prospective buyer sees a developed website or blog for sale it increases the perceived value of the name. So what was once only a cheap domain - is now seen as a more valuable piece of real estate.
Two - when the name is being advertised for sale - the seller can now list how much traffic the website/blog is getting. Plus, you he can mention how much the site earns.
Domain buyers love numbers - let me tell you. There is a possibility that the blog/site could be sold for 18-36 times the monthly earnings.
Don't let your cheap domains remain undeveloped and rot. Develop them where possible.
And what is also is a good idea is to buy affordable but high quality domains in the first place and develop them into hot properties.
