subject: Get the Power of Word-of-Mouth Working for You: Build a Referral Program for Long-Term Sales Success [print this page] Get the Power of Word-of-Mouth Working for You: Build a Referral Program for Long-Term Sales Success
Think persistent
It's important to remind customers often about who you are and what you do. After all, people get busy and are easily distracted by other things, so it's in your best interest to find ways to remain on the radar of those with who you do business. One great example of this comes courtesy of one of my clients who sell point-of-sale software to restaurants. Every month they issue a newsletter in which they showcase a success story involving one of their restaurateur clients. This gets distributed to other restaurant owners in the area. This helps build a sense of community, but it also helps to remind readers that my client's point-of-sale software would be ideal for their restaurant.
