subject: Mobile Marketing SMS: The Emergence Of A New Marketing Platform [print this page] Mobile Marketing SMS: The Emergence Of A New Marketing Platform
Mobile marketing can refer to two things: mobile marketing as in wandering or in repeated activity of publicity like road shows and billboards, and the latest one, mobile marketing sms as in the use of cell phone to make the customers.
The first definition is considerably categorized to the traditional method of promotion, in which a merchandise or a customer service has to be broadcasted or advertised to a given target market or to a particular type of people, for instance, regular commuters or bystanders. This kind of method is quite limited in its reach as well as can be high-priced. The sms mobile marketing on the other hand is a rather widespread and among one of the newest methods of promotion that uses man's handiest apparatus, the phone in order to market or promote a specific consumer service or product. It uses short codes assigned by cellphone operators to all advertisers, and because these short codes can be shared by numerous small companies-it becomes fairly cheaper.
There are numerous types of mobile marketing. There is mobile marketing via MMS, Bluetooth, Infrared, proximity systems, In-game marketing and web marketing. Mobile marketing sms however is the most authenticated and one of the most prevailing choice for advertisers given that the huge customer market in Europe, America and Asia owns more cellular phones than television or radio. In Europe itself, more than 100 million of sms advertising is sent each month. According to mobile statistics for the year 2009, virtually 2.1 billion of mobile phone owners subscribe to sms text messaging and 55% reveal they use their handsets for business reasons.
Almost all trademark companies as well collect reviews and reports from buyers and consumers via cellular phones, making it as one of the easiest mechanism for the exchange of information among companies and its consumers. Dunkin Donuts for instance in Italy has reported a 9% increase on their sales owing to an interactive cellphone campaign. Unlike with e-mail marketing, which mechanically sort the advertisements and promotion as "spam," sms marketing now has been more regularized and uniform, sending only report and updates to those who have gamely disclosed their contact information to the company, therefore regulating complaints from those who do not want to receive unwelcomed and unlikely promotional post in their cellular phones. According to figures, 65% of e-mail is considered as spam, whilst 10% of sms are known as spam.
Under short code, sms marketing can also be sent to e-mail, as well asto social networking sites, hence increasing their popularity and multiplying the number of their receivers. In our time, about one third of all cell phone users use mobile phones that can provide them access to the internet, and it is believed to increase in a year. There are also millions of persons everyday engaging in online shat with skype for instance who have 20 million of users every night, and facebook who have 350 million of active members. Through smartphones, the users are now enabled to access and to link to these sites via their mobile phones. Definitely, mobile marketing sms is among one of the wisest choices for everyone who want to enhance their sales.
