subject: Same day setup [print this page] Same day setup Same day setup
Have you heard? The printed catalog world is close to dying with the uptick of online catalogs and stores. But wait. If this is true, why are our mailboxes always overflowing with catalogs and other offers? The answer is this: the printing business is not only not dead, it is growing. It is amazing how quickly retailers who transferred their business to the web found out how much the printed catalog supported the online sales. Cut out the catalog, cut out the profitability. Seems that customers want both a catalog in their mail, and one on the Internet. Famous online retailers such as Zappos have gone on record saying that customers who had a dip in their spending habits responded well to printed catalogs. The printed catalog encouraged sales, even online. A major university also found colorful catalogs to be helpful. The newsprint, black and white catalog produced little to no response. But, after sending out a glossy color version enrollment went way up. So much so, that the University doubled their printing run for the following semester. The fact is, catalogs can influence spending, even online spending. The US Postal Service has confirmed printed catalogs motivate buyers to visit a related website and spend. Most buyers receiving catalogs are two times as likely to make an online purchase. Great boost for the professional printer who thought web based printing was pulling ahead. More good news is the introduction of PrintSites - an affordable web2print solution for print store owners. With PrintSites, prepaid orders enter a printers inbox, keeping presses running. One day setup gives printers quick access to internet profits. Plus, with same day setup, printers can turn a user friendly template into their custom site. To take a tour and test drive, visit PrintSites.com
