subject: Content Is King [print this page] With new blogs being written every second yours has to enfold something better. You need to catch the readers attention. Difference isnt always a good thing in marketing as it can put off some people who might prefer a more conventional approach. So I am not advising you to be extravagant but rather to differentiate yourself from other bloggers through three factors: Quality, Originality and the X Factor.
Factor 1: Quality
Do not write BS if you dont know what to write! Its as simple as that. Always do your research to confirm statistics and make sure if you make references to companies you or people you quote the correct names. Also be very careful when writing about anything that could be interpreted as defamation; remember a man is guilty of nothing until proven but you can still pass your feelings by playing on words. Thanks to MS Word you can now avoid nearly all grammatical mistakes and enrich your vocabulary via synonyms and Thesaurus.
Factor 2: Originality
Originality is a two-way gift for both the writer and the reader. If you like what you are writing and are fond of your style then you will be even more creative than if you were just rephrasing others blogs. Readers love feeling they have made good use of their time after reading an article or blog; it pleases them to know they have learnt something new, laughed a bit or opened the door to an opportunity.
Factor 3: The X factor
The X factor is what makes a reader remember your blog and not another. It is that thing which belongs only to you and which you twist around words to produce a unique effect. Some call it style but I personally think no school can teach you that little something you already have in you.
So be yourself; let the ink drop and stun them all.
