subject: Formula For Search Engine Optimization [print this page] The main item in search engine optimization is to find the best key word. First step in selecting key words is to make a brain storming session. You can make a list of key words which you think you will use in your site. Make searches with different search engines using these key words. A list of your competitors will appear in the first page. Just write down the domain names.
After obtaining the list of competitors, what you need to do is to research those sites and try to figure out how they have gone up in ranking. May be they have good content or better back links. Just check everything and find the number of pages they have, the quality of the content in them and any other detail. These are very important as subsequently you are going to use them to perfect your site. This is useful as the first ranking site is the one which has eliminated these problems most successfully.
There are many facets to search engine optimization. Googles algorithm has more than 200 components. Therefore if you think of one reason for site to be in a higher position you are not correct. There are many facets. Even if a website gains a good position with one or two parameters being sound, it will be very temporary. Their ranking will fall apart in no time. There are other sites that gain positions with spamming. This is dangerous because not only they could lose the place quickly but if got exposed they will face the threat of being banned by the search engines.
