There are many different types of costume jewelry, made of many different materials. Some of the most popular are items made with sterling silver, as a replacement for more expensive metals, such as gold. Silver has gained immense popularity over the last decade and many people prefer that to gold. Another benefit of using the less expensive substances, such as silver, is that most common people can afford the bigger chunky pieces. Now in style are big bold chains on men, cuff bracelets for women, and large rings for anyone.
Wholesalers capture a market of people who desire to be resellers of their own. Resellers buy large quantities of items for a lower cost per piece, and turn it around to sell at trade shows, stores, trunk sales, or anywhere else that people want to shop for jewelry. Even with a small mark-up, a vendor can make a good profit from buying in bulk at low prices and selling per piece to consumers.
There is abundant variety in wholesale designer fashion jewelry. In addition to the sterling silver, which sells well, there are more common metals, which look like the precious metals and are popular at a lower price point. People in their rings, necklaces, have long coveted jewels and earrings, and a good quality look alike stone can bring add value to a fashion piece. Swarovski crystals are popular right now and sell well. Their colors and faceting is brilliant in any piece.
Some important considerations for the wholesale jewelry buyer are the current market and the setting the appropriate price point to create profit while still generating a volume of sales. There are many places on line that specialize in selling to the merchant in wholesale lots. Be sure and buy items that appear constructed of quality materials and fit your specific consumers' overall taste.
