subject: Frbiz Reports No Market Can Not Drive Holiday Sales Is The Most Sanitary Core Business [print this page] Contemporary business, has developed into a "free market does not promote" stage, but can promote the activities of such a market have a clear understanding of the manufacturers and distributors not too much. Promotions are easy to understand the "promotion = sellers", as some of the internal logic of which has not straightened out, we might comb which the so-called promotion.
Large-scale unified marketing. More or less uniform with a large-scale promotional nature had to promote, especially in the bathroom of the season, such as 51, 11, New Year's Day, 3.15 of these important nodes, we are doing is to use hard power to speak Dealers critical moment, basically each of these major nodes, for large companies, the market is undoubtedly the first time sales feast, for the strength of poor business, more of a helpless, basically have the "do not do white do not do, do also to waste "mentality in dealing with.
The sanitary industry, at present more representative of promotions, nothing more than three:
A large unified marketing. More or less uniform with a large-scale promotional nature had to promote, especially in the bathroom of the season, such as 51, 11, New Year's Day, 3.15 of these important nodes, we are doing is to use hard power to speak Dealers critical moment, basically each of these major nodes, for large companies, the market is undoubtedly the first time sales feast, for the strength of poor business, more of a helpless, basically have the "do not do white do not do, do also to waste "mentality in dealing with.
Second, the case event promotion. Promotion of cases are spontaneous nature of the dealer, including the opening event, the annual Dianqing, theme activities on behalf of diverse, uneven level of organization of these market activities, quite different, and is directly related to the strength of dealers.
Third, individual special promotions. Such activities as early as the more common individual sanitary enterprises to carry out, the current major contribution has Negative effect and Precaution. Because these activities into a larger, easily millions of sales, big risk and big gains coexist activities, both for manufacturers and traders, are quite attractive, but companies are often easy to attach importance to the latter, ignore the existence of large risks, especially Dealers confidence the existence of hidden risks.
The author believes that these three sales representative has to carry out its activities in a specific market conditions; especially the third class of special promotions personality. To test the influence of a brand in the local weapon; personality more attention to a special promotion bathroom manufacturer and distributor of interactive business, integrated marketing capabilities and brand in the local accumulation of influence on the dealer's execution, sales channels, management structure, has very strict requirements, the performance is an important strength of dealers, the success of activities, often become an important turning point brand. If the dealer's strategic sense than the local market situation, and has some connections to the accumulation of such activities on the dealer from quantity to quality, fully detonated, the rapid expansion of the brand in the local market, brand influence, is irreplaceable role of.
Conversely, if the local reputation of flat, single channel, have a conservative attitude on brand investment, or to carefully carry out such activities, as now, with the proliferation of such activities, the marginal effect of input-output ratio is falling, especially Guangdong, Zhejiang annex these coastal cities, large input and large gains are not fully proportional. Correct view of promotional activities in this market, especially for large individual project activities, or promotion will be unable to stop the real meaning of the "brand poison."
