subject: The Reason Why You Shouldn't Cut Costs on Custom Logo Design [print this page] The Reason Why You Shouldn't Cut Costs on Custom Logo Design
When you are beginning a small business you may be considering how to minimize expenses. One particular choice to keep startup expenses lower is to be cheap on a company logo package. But is it a very good idea to purchase a low-cost logo or proceed without a company logo at all?
The logo design represents your firm's personality. First opinions are made through the logo design (or the absence of your company logo!). For those who challenge the importance of a logo, just ask yourself this inquiry: "What number of Fortune 500 companies or other well-known firms don't have a company logo?" If your company doesn't have a logo clients may question the truthfulness of your efforts and willingness to invest in your company's image. If your logo design is created in an unprofessional manner by a novice artist it is usually even worse when compared with having no company logo at all. One query that I hear frequently is "Why should the logo design be produced specially for my company?" The bottomline is, a logo design made from clipart or different stock photos may well appear identical to a different company logo. Identical looking logos will make your company difficult to separate from others. Additionally, if a person is able to identify your logo from their personal Microsoft Word clipart file or other source, it might harm their perception of the organization. In either case, the cash you have spent constructing your brand name may have been squandered.
A great logo design will reflect the primary goal of your business; it will echo the values of the firm, and may help with development of new business. It's also important to be aware that while big companies can get away with a conceptual, artisitc logo design (like Nike's "swoosh"), more compact businesses without the branding and background of a bigger business must stick to literal ideas and the use of language.
Numerous small business owners try to develop their logos and the final results are hardly ever high quality. It's right for the owner to produce a conceptual style upon which a specialist could begin their design. Nevertheless, to succesfully create a good-looking, high quality logo design you will need much more than only a copy of Photoshop and an internet walkthrough. Even the lowest priced expert designers have got basic instincts regarding design which individuals with less experience don't have, and many possess expertise in creating logos for businesses. A poorly-made logo could be even worse compared to no logo at all. To resolve the query we posed at the start of the post: a high-quality logo is an important asset of the future small company. In conclusion, your logo should be customized for your small business as well as created using a specialist. It is very difficult to make up for a bad first impression. Each time a fresh prospective client first views your logo design, you've got only a few seconds to communicate what it is you do and bring in their attention. Effectively advertising your new company starts with a well-executed corporate identity. If you purchase or produce a bargain-priced or unprofessional custom logo, you put your business at risk of negative first opinions from clients as well as business partners. Settling for a substandard logo isn't a good way to put money into your company's future.
