subject: 5 Brochure Design Tricks To Get Customers Excited [print this page] How does your brochure printing measure up to the experts? Do you print brochures just like them? Or are you totally outclassed with the professional brochure printing that they do? In this article, I will help you measure up your color brochures with the expert ones out there. Hopefully this helps you find the right areas to improve upon, so that your brochure printing can easily compete with rival professional color brochures.
Measuring up to their designs. First let us look at your design. This is where usually the amateurs are different from the experts. Professionals often use simple, clean and straightforward designs that are easily understood, while amateurs usually are a bit too flashy, creative and downright loud in most cases.
To be sure that you are within those professional standards while still maintaining some bit of creativity, I recommend that you use brochure templates as your basis for your design. This is how you can measure up to professional color brochures without getting too loud and amateurish. By using brochure templates you can maintain that professional brochure look without breaking too much rules. Try to look for these free brochure templates at printing company websites.
Measuring up to their message. Now, how does your marketing message for custom brochures measure up? To determine this, ask yourself a few questions. Did you use market research data to guide and compose your message? Did you make your message as concise and understandable as possible? Did you use call to action elements that invite readers to do something? Did you check your message three or more times for errors?
If you answered No at any of the questions above, then your color brochures do not measure up to professional standards. Most professional brochure messages consider all the issues mentioned above to make them effective at engaging readers. Without market research data, proper content quality protocols and marketing call to action elements, your color brochures wont measure up to any kind of brochure rival. So make sure you take all those questions into account when creating your brochure message.
Measuring up to their printing quality. Quality is of course a big thing in brochure printing and you should always try to match your professional rivals when you can. The mark of a professional in brochure printing is usually seen in the paper materials and print quality. In terms of paper materials, professionals use thick glossy paper in their brochures to make sure that they are durable while still being able to look new all the time.
Also, in terms of print quality, most professionals hire expert brochure printing companies with the best printing machines imaginable. These brochure printers usually have perfect printing machines that do not smudge, fade or spill inks into the brochure. Every line, image and letter is precisely printed without errors or mistakes. If you did hire a professional brochure printer and used high quality materials, then you are measuring up to those experts. If you did not consider this issue however, then you have room for improvement.
So how did your brochure printing measure up to the experts? Is your design adequate? Is your message enough? Is the brochure printing within professional standards?
Hopefully, these facts have thought you where you need to improve in brochure printing so that you can make your color brochures just like the experts.
