subject: 3 Essential Tips For Article Marketing Research [print this page] Article marketing is an essential tool in the tool belt of the experienced internet marketer. Whether to generate highly targeted traffic, build a list, sell affiliate products or increase your website's search engine rankings, the right article marketing tips can give your internet business a serious boost.
As with any writing task, a writer must do some research and plan their tasks. Therefore creating an article writing research plan before you start working is great advice. Your plan doesn't have to be pages long, the only thing that is important is that includes your goals, your strategy and your tactics.
Focusing on the three most important factors - the topic, the target audience, and your own agenda - will give you enough information to make your article informative, relevant and guiding your readers to your desired call for action.
The Audience
One of the priorities of a researcher is to know what the target audience is looking for. Knowing who your audience is, what they want and what they expect from your article will give you the edge of providing them with the appropriate article. Bear in mind that the target audience is the deciding factor which will make or break your campaign. Serving your audience must be the first in your list.
The Article Format
By completing the first step, knowing your audience, you automatically find out your topic. When writing your article, you should also consider which format your article should take. Is it a "How To" article, is it a "Avoid These Mistakes" article, or maybe it's a simple story. You're article format has a huge impact on readers - whether they are looking for an expert opinion or simple step-by-step instructions, it's important to cater to their taste.
Your Agenda
Publishing your article online normally serves a bigger purpose. Whatever your agenda, building a list, strengthening your online reputation or making sales, you should keep your ideal outcome in mind,. The last thing you'd want to do is investing your time and expertise in writing and publishing articles and not getting a maximum return out of them.
Your article writing research is essential for your success and these are only three factors that contribute to a great article. If your article marketing is to have a serious impact on your business, you should be planning your article marketing strategy well ahead of time. A well planned article marketing strategy will ensure you get the most out of your articles.
