subject: How to Revolutionize Your Postcard Designs [print this page] How to Revolutionize Your Postcard Designs
To be innovative and novel, you need to think out of the box sometimes. This holds true even with postcard designs.
At present, design trends have been set by new and ingenious designs that basically confront the conventional and make use of new materials. Postcard printing has generated much competition in the market nowadays because companies always try to outdo each other with new strategies. Thus, it is always crucial to come up with new design ideas. This will keep your postcards at the forefront of the competition.
There are a handful of ways of revolutionizing postcard designs. You own the power to utilize them locally; they will surely be a hit if they have not been used by anyone yet. Nonetheless, if they are not so new at all, you can always think of ways to enhance the designs and make them brand new.
One way of defying the status quo is by using a different kind of ink on your postcard; for instance, metallic ink. Most of the time, the spotlight of attention is on the lay-out and colors of the postcard that the use of ink sometimes gets neglected. If you use metallic inks, you create a shiny and glossy effect that will make definitely make your postcard more attention-grabbing. If you want an elegant appeal, you might want to try gold and silver ink. This type of inks will exemplify your tastefulness and style. When people receive unforgettable postcards, they tend to keep and treasure it. Therefore, your postcards last longer, long enough to be read by other people. That's one way of achieving successful advertising.
You might also consider incorporating another extraordinary effect using holograms. Don't think that holograms are only part of the security measure or guarantee stunts for toys and other entertainment items. Adding a hologram in your postcard can also add to its charm and impact. Simply put, it makes your postcard more attractive and engaging. If you put your hologram postcard beside an ordinary one, you would not be surprised if more people pick up the special one rather than the regular.
Another idea you can try is getting your postcards embossed. Textured postcards can also give you the edge as well. Have you noticed how anything that can be touched and felt appeals to people so much? Having unusual and embossed patterns in your postcard will surely entice them to touch and feel it. And once they do this, the next step is naturally for them to read your message. That's when you can say you have triumphed at relaying information. Nonetheless, if your postcard is worth keeping, it is probable too that people will store them as souvenir or memento.
Do you want to maximize your creativity? Why not come up with interactive postcards? For instance, you can incorporate puzzles and games in your postcard's design. This will sustain your reader's attention as he tries to discover the answers to the game. You can actually craft your game or puzzle in such a way that the message will only be revealed if the game or puzzle is solved. Cool isn't it? Interactive postcards are really ground-breaking and they definitely give your audience an unforgettable postcard experience.
Transforming your regular postcards to something fresh and new-fangled will definitely steal people's attention and make them remember you. There really is no hard rule in postcard design. Take advantage of your free hand in postcard printing and it will definitely take your marketing to greater heights.
